The craft beer revolution is based on creativity. Unique flavors and processes have come together to produce innovative styles of beer from fruity IPA’s to subtle and refined ales. It’s only natural that the packaging on the outside of a beer has become just as important as the expressive and bold flavors within. In Vermont, the nation’s craft beer capital with over 56 craft breweries, brands are showcasing their identities in the form of beer cans and labels.
A New Type of Canvas
No longer is canned beer looked down upon as something that’s only used for lowly, dull-flavored beers. Today, brewmasters are replacing glass bottles and embracing the can. Not only is it a safer way to transport beer, but a pint-sized aluminum can offers a bountiful canvas where artists can truly release their creativity.
Craft Artist Showcase
Breweries are having more fun with their beer labels than ever, and many commission local artists to come up with illustrations for new releases. Magic Hat Brewing even holds an annual contest where artists can submit their designs to be featured as future labels for the next season. Beer labels have become more than just an advertisement for beer, but also the artist as well. Alchemist Beer, for example, features their beer label artists online as well as on different types of merchandise. Also, by transforming beer into an artwork, drinkers are starting to keep hold of empty cans for their own personal collection.
A Beer Lover’s Paradise
In Vermont, you can see the best of these brew illustrations in person through their many beer tours, festivals, and tastings. For the perfect beer holiday, spend a long weekend in Stowe, Vermont at the Topnotch Resort. Not only will you be central to the best breweries in town, but you’ll also have access to their luxury spa, private tennis courts, and equestrian center. Discover this and many of their other special packages here.