NYC Restaurant Week Launches First Ever Instagram Contest

The annual New York City Restaurant Week launched on Monday with great deals at over 300 restaurants through August 15. That means you can actually afford some of the world’s most chi-chi boites that you might typically shy away from other times of the year.

For example, Cafe Boulud on the Upper East Side is offering a three-course Prix Fixe Du Marché lunch for a mere $25 per person. Chef Boulud provides multiple options for each course, but we’d go with the Maine shrimp ceviche, skate wing grenobloise with an onion soubise, and the buttermilk panna cotta with poached blueberries.

How fantastic does that sound, even if you have no idea what a grenobloise is? We didn’t know either so we Googled it. It’s a sauce from the southeastern French city of Grenoble consisting of browned butter, capers, parsley and pieces of lemon.

The NYC Restaurant Week pricing is consistent among the participating restaurants, offering three-course lunches and dinners for $25/$38 per head, respectively.

New for 2014, NYC Restaurant Week launched an Instagram contest where you submit your best photos relating to a specific theme each week tagged with #nycrestaurantweek.

The themes include: appetizer, entree, dessert and group shot/selfie, which will be judged by Jean-Georges Vongerichten of Jean-Georges Restaurants, Michael White of Altamarea Group, NYC food photographer Daniel Krieger, and Todd Coleman of Tasting Table.

They will choose one winning photo in each category per week for four weeks, with 16 people winning gift cards worth $250 or more at participating restaurants.

So check out the New York City Restaurant Week website where you can search for restaurants by neighborhood, cuisine and specific meal.

Which Manhattan restaurant would you choose if you won $250?

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